Traci Bednard is the President and CEO of Explore Edmonton. She has spent her career promoting Edmonton, joining Explore Edmonton in November 2021 after 24 years at Edmonton International Airport (YEG).
She served on YEG’s executive leadership team for 14 years, most recently as Vice-President, Strategy, ESG and Corporate Communications. She led communications, government relations, advocacy, and partnerships, including tourism and Indigenous tourism partnerships.
Traci is committed to community service and is proud to serve on the Board of Covenant Foundation. Traci is a passionate advocate of Covenant Foundation and a supporter of Covenant’s efforts to raise funds to help support specialized programs and services, state-of-the-art equipment, and leading-edge research and education.